Yoav Lurie, outdoors in Northern California

Yoav Lurie

Operator. Father. Building what's next.

I'm Yoav. I've spent two decades building things I hoped would matter.

I founded Simple Energy with my college friend Justin in 2011. Over the next eight years, we nearly went bankrupt, rebuilt the company from the ground up, and merged with four others to form Uplight — a $1.5B public benefit corporation serving more than 100 million utility customers, acquired in 2026.

Today, I invest through Impact Edge in companies rebuilding the systems that shape how we live: energy and power, the future of work, trust and human connection, and advanced manufacturing. I live in Boulder, Colorado with my wife Lana and our two kids. I coach my daughter's middle school basketball team, drink too much pour-over coffee, and am quietly building what comes next.

I write at yoavlurie.substack.com. The best way to reach me is below.

Elsewhere

Labs

Side projects, experiments, and things I'm building with AI. Some are real products in progress; some are weekend curiosities; all are unfinished in some way.

  • [Project One]

    One-line description of what it is and why it exists.

    In Development
  • [Project Two]

    One-line description.

    Experiment
  • [Project Three]

    One-line description.

    Shipped
  • [Project Four]

    One-line description.

    Private Beta

Contact

The best way to reach me is here. I read everything.